- DOOH (digital out-of-home)
- Advertising on digital screens in public places: roadside LED screens, malls, cinemas, offices, lifts, transit stations and shops.
- OOH (out-of-home)
- Any advertising people see outside their homes, printed or digital: hoardings, bus shelters, transit, posters and screens.
- Hoarding
- The Indian term for a large outdoor advertising board beside a road, called a billboard in the US. Hoardings can be printed (flex) or digital (LED).
- Billboard
- A large outdoor advertising board, usually beside a road. A digital billboard is an LED screen that shows ads in rotation.
- LED screen
- A display made of light-emitting diodes, bright enough for daylight. Most outdoor digital hoardings are LED screens; indoor screens are often LCD panels.
- LED video wall
- A large LED display built from modules joined into one screen, used in malls, events and on building facades.
- Pixel pitch
- The distance between the centres of two neighbouring pixels on an LED screen, in millimetres (P2.5, P6, P10). Smaller pitch means a sharper image at close range; outdoor screens viewed from far away use larger pitch.
- Lift (elevator) screen
- A small digital screen inside or beside a lift in a housing society or office building. People see it several times a day, usually for 20–60 seconds at a time.
- Slot
- One advertiser's turn on a screen, usually 10, 15 or 30 seconds long.
- Loop
- The full cycle of ads a screen plays before it repeats, for example 6 slots of 10 seconds making a 60-second loop. Your ad plays once per loop.
- Share of voice (SOV)
- Your share of a screen's airtime: slot length divided by loop length. A 10-second slot in a 60-second loop is about 17% share of voice.
- Plays per day
- How many times your ad runs on a screen in a day: the screen's operating hours divided by the loop length.
- Spot
- A single play of an ad. Some sellers price by the number of spots instead of by the day.
- Cost per play
- The price of one play of your ad: the daily price divided by plays per day.
- CPM (cost per mille)
- The cost of 1,000 impressions. For screens it is estimated from price and audience (footfall or traffic), since screens do not track individual viewers.
- Impression
- One person having the chance to see an ad once. For screens this is estimated from footfall or traffic counts, not measured per viewer.
- Dwell time
- How long people stay in front of a screen: seconds at a junction, a minute in a lift, much longer in a cinema lobby or a waiting room.
- Reach
- The number of different people who see a campaign at least once.
- Frequency
- How many times, on average, each person sees the ad during a campaign. Lift and office screens deliver high frequency because people pass them every day.
- Proof of play (PoP)
- Evidence that an ad ran as booked: photos, videos or player logs from the screen. On Pixelspot Connect, owners upload proof of play for active bookings.
- Creative
- The ad itself: the image or video file that plays on the screen.
- Aspect ratio
- The shape of a screen or creative: 16:9 for landscape, 9:16 for portrait. A creative made for the wrong ratio is cropped or shows black bars.
- Resolution
- The number of pixels a screen shows, such as 1920×1080. Make the creative at the screen's resolution so it stays sharp.
- Static creative
- A still image ad, as opposed to a video. Most screens accept JPG or PNG images.
- Dayparting
- Showing ads only at chosen times of day, such as breakfast offers in the morning or dinner offers in the evening.
- Hyperlocal advertising
- Targeting a small area, often a few kilometres around a store, so the ad reaches people who can act on it the same day.
- Geo-targeting
- Choosing screens by location: a city, a neighbourhood, or a radius around an address.
- Venue type
- The kind of place a screen is in, such as an apartment, mall, cinema, office, café, gym or roadside. It decides who sees the ad and in what mood.
- Indoor vs outdoor screen
- Indoor screens (lifts, malls, cafés) are seen up close for longer; outdoor screens (roadside LED, junctions) reach large moving audiences for a few seconds.
- Screen network
- A group of screens sold together by one owner or operator, such as all the lift screens in a set of housing societies.
- Package (multi-screen listing)
- Several screens at one venue sold as a single listing at one price. The price on Pixelspot Connect says whether it covers one screen or the whole package.
- Minimum booking period
- The shortest campaign a screen owner accepts, such as 7 or 30 days. Check it on each listing before you plan dates.
- Rate card
- A seller's list of prices for its screens. On Pixelspot Connect each listing shows its daily price instead of a separate rate card.
- Flight
- A campaign's run between its start and end dates. A campaign can have several flights with gaps between them.
- Programmatic DOOH (pDOOH)
- Buying screen ads automatically through ad-tech platforms (DSPs and SSPs), often by the impression, instead of booking screens directly.
- DSP (demand-side platform)
- Software advertisers use to buy ad space automatically across many sellers.
- SSP (supply-side platform)
- Software media owners use to sell their ad space automatically to many buyers.
- CMS (content management system)
- Software that schedules and sends content to screens. PixelPlay is Pixelspot's signage CMS.
- Media owner
- The person or company that owns or operates screens and sells the advertising time on them.
- Media plan
- The list of screens, dates and budget for a campaign. Agencies on Pixelspot Connect can build media plans and proposals for clients.
- Self-serve advertising
- Booking ads yourself online, choosing screens, dates and creative without going through a sales team.
- Audience targeting
- Choosing screens by who is in front of them, such as office workers, families, students or shoppers, rather than by location alone.
- Brand safety
- Making sure an ad does not appear next to content or in places that could harm the brand. On a booked screen you know exactly where your ad runs.
- QR code in screen ads
- A scannable code in the creative that takes viewers to a website, menu or offer. It works best on screens people stand in front of, such as lifts and waiting areas.